Orientalism is a perfect black hole for the West to throw in desire and fantasy which it can’t face in it’s own culture. The East is a place where the West generates it’s own ideas of it’s image, but not how the East can decide how it is to be seen. With this illusion created by the West and accepted by the East, the West satisfies it’s need to be the superior culture, but also feeds the problematic self-image to the East.
The bottle of soy sauce represents the cultural position of the East. The East as the subject for the West to project its fantasy and have fun with, it is passive. The West projects their imaginations onto the East, to have fun by itself, without interacting with the real East, it is content to live in the fantasy world.