The Aesthetics of Inefficiency

Today’s commercial design standards grow increasingly preoccupied with promoting “efficiency” and functionality to satisfy the tastes of a fast-paced, disposable society. Consumers are reduced to a passive role, conditioned to simplified design responses. I consider this “efficient” approach to be a systemic ethical dilemma, prompting the slow demise of our collective cultural, traditional and spiritual legacy. My aim is to incorporate more sustaining design concepts which engage both user and object in a more meaningful and memorable exchange. I am currently exploring how psychological research can be used to make mass-produced objects more valuable to users while reflecting the result of the research on designing objects used in daily life.


Makiko Higashi